US-based technology company Apple has started to implement new activity tracking rules. Within the framework of the new rules, an application in Apple’s application store App Store will not be able to follow the tracks of iOS users on the internet.
In other words, applications in the iOS ecosystem will not be able to follow the digital footprints of their users. Applications that display targeted ads by tracking user data now have to get permission from users.
Social media giant Facebook took the first step in this regard. Facebook started sending notifications to iOS users. Facebook, which asked for follow-up permission in the notification it sent to iOS users, also explained the reasons for this request.
The move to discuss from WhatsApp
According to the statement, you need to give this permission to deal with personalized ads in the digital environment. According to the new rule introduced by Apple, if users respond negatively to this notification, Facebook will not be able to track these users.
Apple is expected to release the final version of iOS 14.5 in the Spring of 2021.
Companies will not be able to follow their users if they cannot get permission after this date.
Turkey decided to Facebook
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